Reach and engagement are ingredients, not results. With over £5 million in managed ad spend and a 6:1 average return, we build paid social around the numbers your board actually reads: qualified leads, pipeline created and cost per acquisition.
Every campaign gets a full-funnel structure, so awareness audiences are warmed deliberately and retargeting converts them when they are ready to buy.
Your buyers see hundreds of ads a week and scroll past nearly all of them. We combine sharp audience targeting with creative built for the feed: ads that speak to a specific decision-maker about a specific problem. Then we test relentlessly, keep what converts, and scale it.
At Surge Digital Growth, we use a tried and tested comprehensive approach across social media, your website, Google, and other paid ads to drive results throughout the customer journey.
Here’s how we do it:
The B2B channel that earns its cost. LinkedIn's 1 billion members can be targeted by job title, seniority, company size and industry, and it shows: around 80% of B2B social leads come through LinkedIn, and lead-gen ads average a 6.1% conversion rate. For SaaS, it is usually where we start.
With 3.1 billion and 2.3 billion monthly users respectively, Meta's platforms offer unmatched reach and lower CPMs. We use them for retargeting, founder and brand awareness, and catching your buyers when they are not in work mode, which is where many B2B deals quietly begin.
Global social media ad spend is projected to reach $219 billion in 2026, nearly a third of all digital advertising. More than 5.2 billion people use social platforms, for an average of 2 hours 28 minutes every day. Your next customer is in that feed; the only question is whether they see you or a competitor.
the average time spent on social media per day.
the total of social media users worldwide.
of B2B social leads come through LinkedIn.
Send us your current ad account access and we will show you what is working, what is wasting budget, and what we would do differently, free, no obligation.
A short call to walk through the audit, your goals and the plan to reach them.
Campaigns live, reporting monthly, and a roadmap you can hold us to.
Social goes sky-high: 18 qualified leads at $55 each, 54% below previous campaigns
A luxury property developer came to us with lead costs climbing and campaigns that had stopped converting. We rebuilt their paid social from the ground up: new audience segments, creative designed for the feed, and a full-funnel structure from awareness to enquiry.
The result was 18 qualified leads at $55 per lead, a 54% reduction on their previous campaigns. The same discipline, audience-first targeting, creative testing and cost-per-lead accountability, is exactly what we bring to SaaS pipeline campaigns.
Whether you need LinkedIn ads that reach the buying committee, retargeting that recovers lost demo bookings, or a full paid social strategy built from scratch, we plan, run and report on it end to end. No ad buy fees, full access to your own accounts, and reporting tied to pipeline.
Got Questions? We’ve got answers.
A B2B paid social agency plans and manages paid advertising on social platforms for business-to-business companies. Unlike consumer-focused agencies, it targets decision-makers by role and industry, builds campaigns around lead quality rather than volume, and reports on pipeline and customer acquisition cost.
Because the targeting matches how SaaS deals are bought: by job title, seniority and company size. Around 80% of B2B social leads come through LinkedIn, and its lead-gen ads average a 6.1% conversion rate. Clicks cost more than on Meta, but the leads are worth more.
Enough to gather statistically useful data across a full funnel, which for most SaaS companies means a testing phase before scaling what works. We agree the budget in the audit based on your CPA targets and sales cycle rather than quoting a generic number.
Paid search captures buyers actively looking for a solution; paid social creates and nurtures demand before the search happens. They work best together, and our SaaS PPC agency service covers the search side
No. We work on a retainer agreed in the initial contract, with no percentage of ad spend and no ad buy fees. You keep full ownership of and access to your ad accounts.
Paid social produces data within days; qualified pipeline typically follows within the first one to two months depending on budget and sales cycle. We use the early campaign data to test and improve rather than promise a fixed date.
