SaaS PPC Agency that Speciliases in MQL & SQL Growth

Make your marketing budget work harder with our smart PPC services. 

Paid ads aren’t just about getting visitors— it’s about turning those clicks into real results. At Surge Growth, we make every click count.

Drive the right traffic

Our PPC specialists guide targeted visitors to your website. By implementing strategies designed for lasting impact and value, we merge immediate successes – such as increased MQLs and engagement with potential customers – with long-term gains like brand recognition, customer loyalty, and sustained business growth.

Results that speak

We’ve got your back when it comes to ad spend. With over $20 million spent and $250 million returned, we’ll make every penny count.

Get in front of the right people, at the right time

With our customised paid search strategy, we ensure your message connects with your target audience, driving clicks and conversions.

Our PPC Services

Search Engine Advertising

Connect with potential customers as they actively search for your products or services on Google and Bing. We find the optimal keywords for your ads to ensure high visibility. Our research ensures you reach the right audience.


Keep your brand in front of people who’ve visited your site before, reminding them to revisit and buy. We set up ads that follow them around the web, nudging them to convert.

Display Advertising

Get your business seen. We create captivating banners for websites, reaching users as they browse. By utilising custom audiences and signals, we target your ideal audience and maximise impact.

Conversion Tracking and Reporting

Stay informed about your ad performance with easy-to-understand reports. See where your ads are working best and how they’re helping your business grow. With precise data at our fingertips, we make smarter decisions for better results.

Our approach






To understand your market position, we conduct thorough research and competitor analysis to support our strategy.


We create a tailored strategy aligned with your target market and goals. Our decisions are guided by experience and expertise in increasing MQLs.

We continuously monitor campaign performance, provide monthly reports, and adapt strategies as needed to ensure desired results and maintain transparency.

Our quality review process ensures regular assessments of your accounts, including performance, strategy, and technology evaluations.

Who we work with

Case study

Fintech client achieves CPCs 88% lower than industry averages

When it comes to Google Ads, the financial services industry is notoriously competitive. Cost-per-clicks can soar past $5, quickly eating up the marketing budget.

Surge Growth was approached by a well-known B2B finance lender who wanted to reduce their marketing costs while reaching a new audience.

Our team created new audiences based on age and industries this client wanted to reach, then created assets that were designed to encourage click-throughs.

As a result, our client achieved CPCs of just 56 cents – more than 88% below the industry average. And they had an additional 15,500 monthly visits to their landing page.

Why choose Surge?

At our SaaS PPC Agency, we understand the unique challenges and opportunities facing SaaS businesses. Our mission is simple: to help you maximise your marketing investment and drive meaningful growth through targeted PPC campaigns.

Reduced Cost

Our focus is on reducing your costs, increasing MRR, and driving down your CPA with compelling trial and demo language that converts leads.

High Intent

Our forecasting capabilities help you plan ahead while targeting high-intent users, ensuring maximum ROI for your ad spend.

SaaS Expertise

With 25 years of experience in the SaaS industry, our team specialises in crafting PPC strategies that resonate with your target audience, driving MQLs and SQLs.

Cross-Channel Advertising

From social media to search engines, we leverage cross-channel advertising to ensure maximum reach and engagement for your SaaS products or services.

No Ad Buy Fees

Pay only for the results we deliver – no hidden ad buy fees or upfront costs.

Focus on Revenue

Our strategies are designed to drive revenue growth, building a robust pipeline of leads that convert into loyal customers.

Make every click count with effective, tailored Google Ads Search and PPC marketing.

Contact us now and set a meeting with a Partner

We will get in touch to arrange a time to suit you.


What is PPC SaaS?

PPC SaaS refers to Pay-Per-Click advertising tailored specifically for Software as a Service (SaaS) companies, aimed at driving targeted traffic and generating leads.

PPC enables SaaS companies to increase brand visibility, generate high-quality leads, and drive revenue growth through targeted advertising campaigns.

PPC delivers immediate results through paid advertising, while SEO focuses on optimising organic search engine rankings for long-term traffic growth.

Rather than charging performance fees, we operate on a retainer model agreed upon in the initial contract. Our success is directly aligned with yours. 

We’re confident in our proven formula for business growth and believe we can replicate it for your business. That’s why, for a limited time, we’re offering our services completely free. No upfront fees, no hidden costs. We only get paid when we deliver results.

A PPC audit helps identify areas for optimization in your campaigns, ensuring maximum efficiency and ROI.

While results may vary, our goal is to start driving growth for your SaaS business as soon as possible through our strategic PPC campaigns.