Ireland’s tech sector is exploding. From Dublin’s Silicon Docks to Cork’s emerging SaaS hub, competition for qualified leads is fierce. Every click costs money, and wasted ad spend adds up fast.
We’ve spent months analysing performance data, reviewing case studies, and speaking with CTOs and marketing directors across Irish tech companies. This guide breaks down the seven agencies that consistently deliver results for B2B SaaS, fintech, and AI firms operating in Ireland.
Surge Growth Digital tops our list, but we’ve included six other strong contenders worth considering depending on your company’s budget, growth goals and stage in development.
Why Google Ads Optimisation Is Crucial for Irish Tech Companies
Ireland’s digital sector now accounts for 13% of the country’s GDP, representing approximately $50 billion in value. More companies means more competition for the same qualified prospects.
The average cost per lead for B2B SaaS companies stands at $237, with paid channels averaging $310 per lead. Without proper optimisation, your Google Ads budget disappears into expensive clicks that never convert.
Local market knowledge makes a difference. Irish buyers search differently to UK or US audiences. They reference local case studies, prefer Irish payment processors, and respond to region-specific messaging. A generic global campaign misses these nuances.
Key Factors When Choosing a Google Ads Agency in Ireland
Deep Experience in the Tech Vertical
Generic agencies treat all clients the same. Tech companies need agencies that understand your buyer journey. Your prospects research for weeks before booking a demo. They compare features across multiple tabs. They involve three to seven decision-makers.
Ask potential agencies for tech sector case studies. Review their client roster. If they primarily work with retail or hospitality, they’ll struggle with your 90-day sales cycle.
Google Partner Status and Certifications
Google Partner status proves minimum competency. Premier Partner status shows scale and performance. Check the Google Partners directory before signing anything.
Conversion Rate Optimisation (CRO) Integration
Driving traffic without optimising conversion is burning money. The best agencies integrate Google Ads with landing page testing, form optimisation, and user behaviour analysis.
Your agency should ask about your current conversion rates during the first meeting. We cover conversion strategies in depth in our guide to optimising SaaS landing pages.
The 7 Best Google Ads Agencies in Ireland for Tech Firms (2026)
We evaluated 23 Irish agencies based on tech sector experience, client results, Google Partner status, and CRO capabilities.
1. Surge Growth Digital (Top Pick)
Website: surgegrowth.digital
Location: Remote (Ireland-focused, tech sector specialisation)
Google Partner Status: Certified Partner
Surge Growth Digital builds Google Ads campaigns specifically for B2B SaaS, fintech, and tech scale-ups. The agency combines paid search expertise with conversion rate optimisation, ensuring your ad spend drives actual revenue, not just traffic.
Recent results include reducing cost per lead by 47% for an Irish AI platform while increasing qualified demo bookings by 156%. Another client, a Dublin-based fintech SaaS, achieved 4.2x ROAS within 90 days.
Strengths:
- B2B tech sales cycle expertise
- Conversion rate optimisation integration
- Transparent reporting with revenue attribution
- Deep analytics implementation experience
Best For: B2B SaaS companies, fintech platforms, AI/ML firms seeking measurable ROI
Book a free Google Ads audit with Surge Growth Digital
2. Wolfgang Digital
Location: Dublin
Google Partner Status: Premier Partner
Wolfgang Digital operates as one of Ireland’s largest performance marketing agencies. The team works across multiple channels and maintains strong relationships with Google’s Dublin office.
Strengths: Multi-channel integration, strong analytics, award-winning creative team
3. VROOM Digital
Location: Dublin
Google Partner Status: Certified Partner
VROOM Digital focuses on transparency and performance-based pricing models. The agency provides clients with direct access to Google Ads accounts and detailed campaign documentation.
Strengths: Transparent reporting, high-volume lead generation, strong client communication
4. Core Optimisation
Location: Shannon
Google Partner Status: Premier Partner
Core Optimisation brings deep analytical capabilities to Google Ads management. The team has notable experience in tech and travel verticals with advanced tracking setups and attribution modelling.
Strengths: Advanced analytics, systematic testing methodology, detailed performance reporting
5. ePresence Digital Marketing
Location: Cork
Google Partner Status: Certified Partner
ePresence Digital Marketing takes a full-funnel approach, combining Google Ads with SEO and content marketing. Their tech marketing experience includes software companies and IT service providers.
Strengths: Full-funnel approach, SEO integration, strategic planning capabilities
6. SWOT Digital
Location: Dublin
Google Partner Status: Certified Partner
SWOT Digital specialises in small to medium-sized tech firms. The agency blends paid advertising with organic search strategies to maximise overall search visibility.
Strengths: Budget-conscious management, paid and organic integration, personalised service
7. Granuaile Marketing
Location: Dublin
Google Partner Status: Registered Partner
Granuaile Marketing operates as a boutique agency serving startups and growing tech companies. The team provides tailored PPC services with flexible engagement models.
Strengths: Startup-friendly pricing, flexible engagement options, accessible communication
Comparison Table
|
Agency |
Location |
Tech Focus |
Google Partner |
Key Strengths |
|
Surge Growth Digital |
Remote |
High |
✅ |
B2B SaaS expertise, CRO integration |
|
Wolfgang Digital |
Dublin |
Medium |
✅ |
Multi-channel campaigns |
|
VROOM Digital |
Dublin |
Medium |
✅ |
Transparent reporting |
|
Core Optimisation |
Shannon |
High |
✅ |
Advanced analytics |
|
ePresence Digital |
Cork |
Medium |
✅ |
Full-funnel approach |
|
SWOT Digital |
Dublin |
Medium |
✅ |
Budget-conscious |
|
Granuaile Marketing |
Dublin |
Low |
✅ |
Startup-friendly |
How to Choose the Right Google Ads Agency for Your Tech Business
Your company stage determines which agency fits best. Early-stage startups need different support than scale-ups burning through €50,000 monthly ad budgets.
For Early-Stage Startups:
Focus on agencies that provide strategic guidance alongside execution. Boutique agencies like Granuaile Marketing or SWOT Digital work well here. Budget flexibility matters more than scale at this stage.
For Growth-Stage Companies:
Prioritise agencies with proven B2B tech experience and strong CRO capabilities. Surge Growth Digital and Core Optimisation excel with growth-stage tech companies.
For Scale-Ups:
You need sophisticated analytics and advanced testing frameworks. Premier Partner agencies like Wolfgang Digital or Core Optimisation provide the infrastructure required for large-budget campaigns.
Red Flags to Avoid:
- Agencies that guarantee specific rankings or results
- No tech sector case studies
- Reluctance to provide client references
- Vague reporting structures without clear KPIs
- Generic service packages without customisation
Learn more about effective B2B demand generation strategies that complement your Google Ads efforts.
Frequently Asked Questions
What’s the average ROI for Google Ads in the Irish tech industry?
Strong B2B tech campaigns typically achieve 3x to 5x return on ad spend after the first 90 days of optimisation. B2B SaaS companies average $237 per lead across blended channels, with paid channels at $310 and organic at $164. Companies with established product-market fit regularly exceed 6x ROAS.
Should I hire a local Irish agency or go international?
Local agencies understand Irish buyer behaviour and regional search patterns. Ireland hosts 16 of the top 20 global tech providers, creating a unique ecosystem that local agencies understand deeply. If you primarily sell to Irish customers, prioritise local expertise.
How long does Google Ads optimisation take to show results?
Initial campaign setup and learning phase takes four to six weeks. Expect meaningful results after 60 to 90 days of active management. Complex B2B sales cycles may require 120 days before you can accurately measure campaign effectiveness.
What budget should Irish tech companies allocate to Google Ads?
Minimum effective budget starts at €2,000 to €3,000 monthly for B2B tech companies. Growth-stage companies typically invest €5,000 to €15,000 monthly. Your budget should align with customer lifetime value and acceptable customer acquisition costs.
Ready to see how expert Google Ads management can accelerate your Irish tech company’s growth? Schedule a free strategy session with Surge Growth Digital to discuss your specific goals and campaign opportunities.