What Is AI SEO? A Guide for SaaS Companies in Ireland
TL;DR AI SEO is the work of getting your brand cited and recommended by AI tools such as ChatGPT, Gemini, Copilot and Google AI Overviews. It overlaps with traditional SEO, but ranking alone does not guarantee a mention, because AI tools weigh what other sites say about you. ChatGPT drives about 76% of AI chatbot […]
How Much Does Google Ads Cost for SaaS Companies in Ireland?
TL;DR Google Ads for SaaS in Ireland usually costs €1 to €30 per click: brand terms under €2, competitor terms €3 to €15, and category terms €6 to €30. UK and US vendors bid in the same Irish auctions, which pushes category and competitor costs above what local search volumes suggest. Judge keywords on cost […]
ChatGPT SEO: How to Get Your SaaS Recommended by ChatGPT in Ireland
TL;DR ChatGPT builds software recommendations from a small set of sources, so getting recommended in Ireland means getting into those sources and being described accurately. Start by listing 20 to 30 questions Irish buyers ask, then run them in ChatGPT to see which sources it cites. Irish directories, review sites, adviser roundups, and comparison sites […]
Bottom of Funnel Content for SaaS: 6 Page Types That Turn Irish Buyers Into Demos
TL;DR Bottom of funnel content is the set of pages a buyer reads just before booking a demo. For SaaS companies selling in Ireland, six page types matter most: comparison, alternatives, pricing, integration, use case pages, and case studies. Irish search volumes are small, so these pages earn their place through demo requests, sales conversations, […]
B2B SaaS Content Marketing Guide
TL;DR B2B SaaS content marketing is the practice of creating and distributing content that moves target buyers through awareness, evaluation, and decision, built around the longer sales cycles, multi-stakeholder purchases, and subscription economics of software businesses. What works in 2026 is product-led and original content, built for buying committees and AI citations, and measured by […]
How to Track Brand Mentions in AI
The SQL Definition That’s Quietly Breaking Your SaaS Pipeline
TL;DR Marketing and sales usually define “SQL” differently, and that mismatch is what breaks the pipeline, not the top of the funnel. The gap wastes sales capacity, hides real conversion data, and inflates CAC even when spend and MQL volume look healthy. A strong SQL definition combines firmographic fit with behavioural signals, agreed by […]
Why Your SaaS Traffic Is Growing and Your Pipeline Isn’t
TL;DR Most SaaS companies don’t have a traffic problem. They have a conversion problem that compounds at every stage of the funnel. Buying more traffic before fixing conversion doesn’t accelerate growth. It scales the inefficiency. The biggest leaks sit at the landing page, the demo request form, and the follow-up process, in that order. Fixing […]
Best Marketing Advice for SaaS Start-Ups and Scale-Ups
If you’re running or scaling a SaaS business, marketing can quickly become complex. Paid advertising, SEO, content, demand generation, attribution, conversion tracking, landing pages, and sales alignment all influence growth, but knowing where to focus first is often the biggest challenge. That’s why Glenn, Founder of Surge Growth, shares practical SaaS marketing advice for founders, […]
SaaS Pricing Page Optimisation: Convert More Trials Into Paid
TL;DR SaaS pricing pages convert best when clear plan structure, price anchoring, and psychology-backed design work together, tested continuously against real data. Build the page around six elements: hero, three to four pricing tiers, outcome-grouped feature comparison, an annual/monthly toggle defaulted to annual, social proof near each CTA, and inline FAQ. Anchoring, decoy pricing, loss […]
SaaS Customer Retention Marketing: How to Cut Churn and Grow MRR
TL;DR Match your retention marketing plays to your current Net Revenue Retention (NRR) band, not a one-size-fits-all approach. Below 80% NRR: focus on onboarding and win-back to stop the bleed. Between 80% and 100% NRR: focus on expansion campaigns to grow wallet share. Above 100% NRR: scale advocacy and product-led referral loops. Cohort tracking shows […]
How to Build a SaaS Marketing Funnel That Turns Clicks Into MRR
AI Summary A high-performing saas marketing funnel ties every stage to MRR, not vanity metrics like traffic or signups. Activation, not acquisition, drives most revenue gains for B2B SaaS companies. The biggest funnel leaks happen between trial signup and paid conversion. Fixing them adds more MRR than doubling top-of-funnel traffic. Founders who track funnel stage […]