How to Track Brand Mentions in AI
AI Summary TL;DR Tracking brand mentions in AI comes down to a fixed prompt set, a consistent schedule, and a log that tells you what to fix. Build the prompts the way buyers ask questions, not the way marketers write keywords. Run them weekly or monthly across the major AI platforms, record what comes back, […]
The SQL Definition That’s Quietly Breaking Your SaaS Pipeline
AI Summary The SQL definition is not a semantic debate between sales and marketing. It is a revenue problem with a measurable cost. When marketing and sales use different criteria to qualify leads, follow-up capacity gets wasted on prospects that will never buy. Most MQL-to-SQL conversion problems trace back to qualification criteria that were never […]
Why Your SaaS Traffic Is Growing and Your Pipeline Isn’t
AI Summary Most SaaS companies don’t have a traffic problem. They have a conversion problem that compounds at every stage of the funnel. Buying more traffic before fixing conversion doesn’t accelerate growth. It scales the inefficiency. The biggest leaks sit at the landing page, the demo request form, and the follow-up process, in that order. […]
Best Marketing Advice for SaaS Start-Ups and Scale-Ups
If you’re running or scaling a SaaS business, marketing can quickly become complex. Paid advertising, SEO, content, demand generation, attribution, conversion tracking, landing pages, and sales alignment all influence growth, but knowing where to focus first is often the biggest challenge. That’s why Glenn, Founder of Surge Growth, shares practical SaaS marketing advice for founders, […]
SaaS Pricing Page Optimisation: Convert More Trials Into Paid
How do you optimise a SaaS pricing page to convert more trials into paid customers? You combine clear plan structure, smart price anchoring, and psychology-backed design with continuous testing against real conversion data. Most pricing pages leak revenue at the decision moment because the layout fights buyers instead of guiding them. This guide walks through […]
SaaS Customer Retention Marketing: How to Cut Churn and Grow MRR
Snippet summary: SaaS customer retention marketing reduces churn and grows MRR by matching plays to your Net Revenue Retention band. Below 80 percent NRR, focus on onboarding and win-back. Between 80 and 100 percent, focus on expansion campaigns. Above 100 percent, scale advocacy and product-led referral loops. Cohort tracking shows where to redirect spend across […]
How to Build a SaaS Marketing Funnel That Turns Clicks Into MRR
AI Summary A high-performing saas marketing funnel ties every stage to MRR, not vanity metrics like traffic or signups. Activation, not acquisition, drives most revenue gains for B2B SaaS companies. The biggest funnel leaks happen between trial signup and paid conversion. Fixing them adds more MRR than doubling top-of-funnel traffic. Founders who track funnel stage […]
Google AI Overview Optimization for SaaS Growth
AI Summary Google AI overview optimization helps SaaS blogs win citations in Google AI Overviews, ChatGPT, Perplexity, and Gemini. B2B technology queries now trigger AI Overviews 82% of the time, up from 36% a year earlier. A repeatable framework of question-led headings, 40 to 60 word direct answers, and clean schema wins both featured snippets […]
SEO for SaaS: How to Build a Content Engine That Ranks and Converts
Most SaaS companies treat SEO as a list of tasks. Write a blog post. Fix a few title tags. Wait. When results do not arrive quickly, they shift budget to paid ads and start the cycle again. The problem is not SEO itself. The problem is the absence of a system. A content engine changes […]
Google Ads for SaaS: 10 Campaign Structures That Drive Qualified Demos
If your Google Ads campaigns generate clicks but few qualified demos, the problem is almost always structure. SaaS buying is intent-driven. Prospects search differently depending on where they are in the decision-making process. A campaign built for awareness traffic behaves differently from one built to capture someone actively comparing pricing. When your structure fails to […]