B2B Paid Media Agency: Expert Solutions for Businesses

Struggling with declining organic reach, audience engagement or conversions? Surge Digital Growth is your trusted partner in overcoming these social media marketing hurdles. As the UK’s leading B2B paid media agency, we manage and advise on LinkedIn and Meta ads. Our expert team will present data-driven strategies to maximise your ROI and achieve your business goals through tailored, results-oriented campaigns.

We're not just in it for
the likes

Did you know that by  the end of 2024, spending on paid ads is set to hit $219.8 billion, with mobile alone expected to reach $255.8 billion by 2028?

It’s a big investment, but the potential for growth is huge!

Social media marketing isn’t just about cutting through the noise – you want to show your product to the right audience, at the right time, cost-effectively.

At Surge Digital Growth, we get it. We’re here to make sure every penny you invest in paid ads pays off. Our B2B marketing agency develops bespoke campaigns tailored to your business and the demographics of each channel. Our full-funnel strategy leads prospects from awareness to conversion, ensuring your message resonates every step of the way.

Our team of paid social specialists excels in Facebook Ads, Instagram, and LinkedIn Ads.With over £5 million in ad spend managed and an average return 6:1, we deliver results and are ready to show you what we can do. It all starts with a conversation.

The preferred choice for some of the UK's most ambitious brands

Surge Social Style (10)

Get the attention you
deserve

At Surge Digital Growth, we're all about delivering more. More clicks, more ROI, more strategic insights from our team, more consistent sales, and more business growth online.  We're committed to providing you with the results, care, and expertise you need to achieve your goals. Do you want more?

Explore our Paid Social Media Services

At Surge Digital Growth, we use a tried and tested comprehensive approach across social media, your website, Google, and other paid ads to drive results throughout the customer journey. 

Here’s how we do it:

LinkedIn Ads

Targeting your most qualified decision-makers, our LinkedIn Ads strategy drives them directly into your sales funnel. With extensive experience - carrying out hundreds of digital marketing audits - we're ready to enhance your B2B strategy with immediate wins and long-term success.

Facebook & Instagram Ads

Facebook has 3.05 billion monthly users and 2.09 billion daily users. Instagram has 2 billion monthly and 500 million daily users. These numbers mean one thing: huge opportunities to connect with diverse audiences through eye-catching content. Our strategies are here to help you maximise reach and engagement on these platforms.

The power of
social media

Social media has evolved, and so should your strategy. It enables personalised marketing tailored to the buyer's journey, helping you build brand authority and awareness. This approach promotes the "know, like, and trust" factor crucial for your brand.

143 mins

the average amount of time spent of social media per day.

5.17 billion

the total of social media users worldwide.

45%

of people in the UK log into Facebook daily.

1. Get Your Free Audit

Ready to see your social media efforts soar? Get started with a free audit tailored just for you. We’ll reach out to schedule a meeting with our team. 

2. Meet with our team

Discover how we can optimise and improve your paid social media strategy. We’ll walk you through our process, answer your questions, and provide the support you need to make informed decisions.

3. Reach Your Goals

Let us handle your social media strategy while you focus on growing your business. Our expertise will help you generate more leads, increase sales, and boost your brand awareness online.

Case study

Social goes sky-high for this luxury apartment development

A developer approached us looking to attract a new audience for their luxury apartments. With prices starting at $1.2 million, some agencies might see this as a difficult prospect on social media, but we were up for the challenge.

Our social media team created a campaign aimed at generating highly-qualified leads for their sales team. Our targeted campaign achieved 18 qualified leads at a cost of $55 per lead. Not only a great result for our client, but also a 54% decrease in costs on their previous paid social campaigns.

We’re a leading paid social and Facebook Ad agency helping you turn social media into a powerful, cost-effective revenue tool.

Contact us now and set a meeting with our team.

We will get in touch to arrange a time to suit you.

FAQs

Got Questions? We’ve got answers.

A B2B paid media agency specialises in helping businesses market their products or services to other businesses using paid advertising channels. 

These agencies focus on platforms like LinkedIn, Google Ads, and other digital channels to drive leads, conversions, and brand awareness among B2B audiences.

Finding the right B2B SaaS paid agency partner involves considering factors like industry expertise, track record of success, alignment with your business goals, and cultural fit. 

Look for agencies that understand your niche market, have proven results in B2B marketing, and can provide tailored strategies to meet your specific needs.

B2B marketing offers several benefits, including targeted reach to decision-makers, building long-term relationships, enhancing brand credibility, and driving higher-value sales.

It enables businesses to focus their efforts on reaching the right audience with personalised messages that resonate.

The four pillars of B2B marketing typically include:

  1. Targeting: identifying and reaching the right audience.
  2. Content Marketing: creating valuable and relevant content.
  3. Lead Generation: generating and nurturing leads through the sales funnel.
  4. Analytics and Measurement: tracking and analysing marketing performance to optimise strategies.

Key factors to consider include:

  • Industry Expertise: Does the agency have experience in your industry?
  • Track Record: What results have they achieved for similar clients?
  • Service Offerings: Do their services align with your marketing needs (e.g., paid media, content marketing)?
  • Communication and Support: How responsive and supportive is their team?
  • Budget and ROI: Can they work within your budget while delivering a strong return on investment?

The best marketing channel for B2B services often depends on the industry and target audience. However, channels like LinkedIn, content marketing (via blogs and white papers), email marketing, and webinars are highly effective for reaching and engaging with decision-makers in B2B sectors.