The SQL Definition That’s Quietly Breaking Your SaaS Pipeline
TL;DR Marketing and sales usually define “SQL” differently, and that mismatch is what breaks the pipeline, not the top of the funnel. The gap wastes sales capacity, hides real conversion data, and inflates CAC even when spend and MQL volume look healthy. A strong SQL definition combines firmographic fit with behavioural signals, agreed by […]
Why Your SaaS Traffic Is Growing and Your Pipeline Isn’t
TL;DR Most SaaS companies don’t have a traffic problem. They have a conversion problem that compounds at every stage of the funnel. Buying more traffic before fixing conversion doesn’t accelerate growth. It scales the inefficiency. The biggest leaks sit at the landing page, the demo request form, and the follow-up process, in that order. Fixing […]
Best Marketing Advice for SaaS Start-Ups and Scale-Ups
If you’re running or scaling a SaaS business, marketing can quickly become complex. Paid advertising, SEO, content, demand generation, attribution, conversion tracking, landing pages, and sales alignment all influence growth, but knowing where to focus first is often the biggest challenge. That’s why Glenn, Founder of Surge Growth, shares practical SaaS marketing advice for founders, […]
Mastering SaaS PPC: Essential Strategies for High-Converting Campaigns
Creating a successful PPC SaaS marketing strategy is essential for driving growth and achieving measurable results. This approach enables SaaS companies to implement tailored campaigns that address unique challenges such as subscription models, long sales cycles, and customer retention. What is SaaS PPC and Why is it Important? SaaS PPC advertising involves creating targeted campaigns […]