Link Building for SaaS: 10 Tips To Grow Organic Visibility

As a marketing agency we’re always looking for effective strategies, we’ve learned that SaaS link building is crucial for a successful online marketing strategy, particularly in a  competitive industry.

In simple terms, link building means getting links from other websites to yours – and is one of the best ways to do so for SaaS businesses looking to increase their online visibility.

Our team’s journey in exploring link building for SaaS has been quite enlightening. Along the way, we’ve discovered some effective strategies that we’d love to share with you today. From explaining the basics of link building to giving away our top ten tips to grow your organic visibility, we’ll cover it all.

Let’s dive into the top SaaS link building tips!

The essentials of SaaS link building

Link building for SaaS companies is all about  creating valuable, insightful content that bloggers and publishers love.

Think helpful case studies, interesting app data, and articles that really provide deep insight into your features. It’s also about gathering feedback from your customers and sharing insights from your company leaders.

Why is this approach so popular? 

Well, bloggers and publishers are always looking for content that keeps their readers engaged.  Keep reading to find out our top link building strategies…

What makes a great backlink?

Backlinks are like votes of confidence for your website. They’re necessary because they show search engines that your site is trustworthy and valuable – but not all backlinks are created equal!

Good backlinks come from reputable websites in your industry. On the flip side, bad backlinks, from random or low-quality websites, can actually hurt your site’s ranking.

Here are some tips for getting the best backlinks:

  1. Aim for links from sites that match your topic. 
  2. Look for links from well-known and respected sites. 
  3. Focus on creating great content that others naturally want to link to. 
  4. Get links from different types of sites, like blogs, news sites, and social media. 
  5. Prefer links that are placed by real people, not automatically generated. 

By following these simple steps, you’ll be well on your way to building a strong network of quality backlinks that improve your site’s credibility and visibility online. 

What are the impacts of link building for SaaS companies?

Link building can have a big impact on SaaS companies. It helps them show up more in search results, get better keywords ranking, and build a good reputation online. This can lead to more people asking for demos, more leads, and more sales.

When other websites link to a SaaS company’s website, especially if it’s for educational content, it helps the company show up for different types of keywords that people search for.

The key things to remember about SaaS linking building is:

  1. Getting more links over time can help a website rank better.
  2. When you improve the links to certain pages, it can also help other pages on the website rank better.
  3. Even if a page doesn’t have a lot of direct links, its ranking can still be affected by other pages on the website that have good links.
  4. Pages with stats and research tend to get more links than other types of pages.

This kind of growth can happen in other types of businesses too, but there are some differences.

What are the different aspects of B2B SaaS link building?

When it comes to building links, there are some unique things to consider for B2B SaaS companies compared to other industries.

B2B SaaS companies deal with cutting-edge technologies and solutions. This means they can create lots of technical and valuable content on a wide range of topics that might interest specific websites.

Here are some examples of the types of content they can create:

  1. Competitor comparison pages: Pages that compare their software with similar products from other companies.
  2. Integration pages: Pages that explain how their software can work together with other tools or platforms.
  3. Glossaries: Pages that define technical terms related to their industry.
  4. Product feature pages: Pages that highlight different features of their software.

They can also create longer, more detailed content such as:

  1. Case studies: Showing how their software helped a specific business in a particular industry.
  2. Studies with data-driven insights: Sharing insights gathered from their user base.
  3. Linkable content assets for industry roundups: Creating content that industry influencers or competitors might want to link to.
  4. Case studies or examinations: Exploring how customers use their software to solve problems.

This kind of content can be really attractive to other websites, especially those in similar industries or those looking for valuable information to share with their audience.

10 essential link-building strategies to grow organic visibility

Now that we understand the importance of effective link building for SaaS websites, let’s delve into some critical strategies tailored specifically for SaaS companies. These strategies aim to enhance visibility, authority, and targeted traffic to your SaaS website.

  1. Content Creation

Crafting high-quality content tailored to your SaaS audience remains a cornerstone of effective link building. Develop valuable resources, such as case studies, informative articles, or industry reports, to attract backlinks from relevant websites.

  1. Contextual Guest Blogging

Guest blogging on reputable websites within your niche allows you to showcase your expertise and earn quality backlinks. Identify target websites using search operators and pitch unique article ideas to secure guest posting opportunities.

  1. Broken Link Replacement

Identifying broken links on relevant websites and offering your content as a replacement can lead to valuable backlinks. Reach out to website owners with relevant content suggestions to improve user experience and earn backlinks.

  1. Unlinked Brand Mentions

Monitor mentions of your brand across the web and reach out to website owners to request backlinks where your brand is mentioned without a link. By converting unlinked brand mentions into backlinks, you can strengthen your website’s authority and visibility.

  1. Linked Brand Mentions

Utilise linked brand mentions, which indicate trust and authority, to enhance your website’s credibility. Encourage website owners to include links to your website when mentioning your brand, enhancing your brand recognition and authority.

  1. Passive PR For Management & Team Members

Position your team members as subject matter experts and provide them as sources for bloggers and journalists. Engage with platforms like HARO to connect with media professionals seeking expert insights, earning valuable mentions and backlinks.

  1. Competitor Mentions Links

Analyse your competitors’ backlink profiles to identify potential link opportunities. Search for articles or mentions of competitors in your industry and pitch your content as a relevant resource to secure backlinks.

  1. Resource Links

Explore resource pages within your industry to find opportunities for link placement. Reach out to authors or site owners with valuable resources to secure highly valuable links with minimal content production.

  1. Reciprocal/Link Exchange

Engage in reciprocal or three-way link exchanges with relevant websites to promote each other’s links. Collaborate with reputable websites in your industry to enhance your website’s authority and visibility.

  1. HARO (Help a Reporter Out)

Respond to reporter inquiries through HARO to increase your visibility and credibility. Provide valuable insights and expertise to journalists, earning media attention and backlinks in the process.

Wrapping Up

In conclusion, it’s important to recognise that link building is an ongoing effort in the ever-changing world of SaaS, rather than a one-off task. 

SaaS founders and marketing leaders must understand the importance of continuously refining and adjusting their link-building methods. 

By remaining proactive and adapting our strategies over time, you can maintain consistent visibility and high rankings for your SaaS products in search engine results.